About Us


Happiness is trending now… and it works!

Engagement and collaboration are two of the most valuable employee qualities, but happiness is much more than one or the other, it is the combination of various factors. New Trends knows exactly what are those factors and what you need to make your people happy and get the best of them.

We are specialists using HUMOR, not just because it’s FUN, because it works!! We have a doctoral thesis in HUMOR at work (that’s not a joke). To create a FUN environment…pick our brains!

Our Story

We are Elena and Suannette Vidal. Aunt and niece with a passion for creating happy and successful workplaces. After working in different industries and organizations, we ended up combining our talents with our professional experience to offer innovative services to our distinguished clients. We’re excited learn about you and make something remarkable together.


Elena Vidal

Chief People Officer

Passionate dedicated HR change agent with 18-year portfolio of success
driving organizational effectiveness, talent management, change
management, performance management, employee engagement,
retention, coaching, recognition, competency, team building, and process
improvement initiatives primarily for Fortune 500, Big 4 companies and
Global Law Firms.
Elena has been instrumental in leading change management efforts in
post-acquisition and site shut-down phases in different regions like Puerto
Rico, USA, Europe & Latin America. Also, has been recognized by her
designs of leadership and High Potential Programs.
Elena holds Ph.D. in Industrial Organizational Psychology with several
leadership and assessments certifications, like Hogan Assessments,
MBTI, Targeted Selection, Strategic Planning & Execution.


Suannette Vidal

Chief Happiness Officer

Passionate dedicated happiness and humor agent with strong experience
applying positive psychology in the industry with success stories. Her
happiness and leadership initiatives have achieved local and corporate
recognition in the manufacturing area.
Suannette holds a Ph.D. in Industrial Organizational Psychology and has
presented scientific research among professional associations. Her humor
dissertation is the first one in Puerto Rico that explores how happiness and
humor can be leveraged in the business world.



Our Professional Journey

• Pharmaceutical industries
• Insurance Companies
• Education sector
• Government sector
• Communication/Advertising
• Banking industry
• Life Sciences companies
• Big 4 companies
• Global Law Firms

be happy. be creative. be outstanding.